best find ever?

My friend Susan did some thrifting in Memphis and returned home with this gift for Sylvie. It may just be the best thrift store find ever.

Behold: the 1978 McDonald's Denim Vest for Children.

What's this guy's name? It's not the Hamburglar.

Such attention to detail. Such branding!

My question (among many) is who was buying these? And where?
(By the way, it is really well made.)

I think she manages to pull off the fast-food-70s-rocker-toddler look quite successfully.
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